What Are Display Advertising – Google Ads?

“Display Advertising is a type of advertising that gives off a message using different types of media techniques.” (Jack Hook, jackhookdm.com). What makes display advertising so important is that it’s, as Jack Hook put it, a means to send messages. More specifically, messages that will specifically be delivered to your target audience through Google’s algorithm.Continue reading “What Are Display Advertising – Google Ads?”

What Are Paid Search Google Ads?

“A search engine’s most important job is to show people the results they’re looking for, and this extends to the ads.” (Digital Garage, YouTube) Learning how to properly use paid search Google ads is a vital skill that every aspiring marketer must have. Millions of people around the world are searching through Google to findContinue reading “What Are Paid Search Google Ads?”

How to Effectively Use Keyword Research

Carrying out and utilizing proper keyword research can really boost a website’s presence on multiple search engines. The key (pun intended) is to create a keyword planner that will help you determine which keywords will be the most effective for your search campaign. Now you may be wondering, what exactly is a keyword planner? AContinue reading “How to Effectively Use Keyword Research”

What is Onsite Search Engine Optimization (SEO)?

Onsite search engine optimization (SEO) is very important when trying to rank higher in search engines. Higher rankings will then of course lead to higher traffic on your site, which is the main goal at the end of the day. However, good research needs to be implemented in order to apply good onsite SEO; ifContinue reading “What is Onsite Search Engine Optimization (SEO)?”

What is Offsite Search Engine Optimization (SEO)?

Offsite SEO involves actions taken off the main website in question in order to improve the ranking of said website on search engines. Unlike onsite SEO which focuses solely on actions taken within the main website, offsite SEO involves the opposite. A high ranking website will utilizes both of these at an effective level. JustContinue reading “What is Offsite Search Engine Optimization (SEO)?”