Onsite search engine optimization (SEO) is very important when trying to rank higher in search engines. Higher rankings will then of course lead to higher traffic on your site, which is the main goal at the end of the day. However, good research needs to be implemented in order to apply good onsite SEO; if your onsite SEO strategy is bad, you most likely wont get your site ranked to where you’d want it. So, what exactly is the most important criteria for onsite SEOs? Luckily, this detailed image below made by Rand Fishkin on moz.com helps visualize it.
That image is a little bit crowded, so I’m going to try and unpack the most important parts of it in the following paragraphs.
The content within your actual site pages are arguably the most important aspects of onsite SEO. If the content provided in your site isn’t what people are looking for, then it follows that your site likely won’t rank high. Research must be conducted on what exactly it is that people are looking for to increase relevance of your webpage. A video made by Ahrefs on YouTube which I will place further down on the page goes over a few helpful tips to do this.
The three methods in the image above are all effective in finding out what it is that people are actually searching for. Top ranking pages are top ranked for a reason, so looking for what keywords have made them successful is a good place to start when planning your own onsite SEO. Google autosuggest is also helpful since they autosuggest whatever is being most searched for presently. For example, if I was to type in, “Why does my PC…” and it ends with, “run so bad,” then that could be a nice relevant topic to discuss on your own website through a blog post. Then finally, the “people also ask” section of the Google search results is also a nice place to look when trying to find relevant topics for the same reason as above; people are currently asking them.
Once you find some good relevant topics to discuss for your content, you’ll also want to be sure that the content is unique enough to separate itself from the competition. Create some value that other webpages currently don’t provide; that way people will come to your site when in search of information, directly increasing traffic and ranking.
Next, you’ll want to be sure that the title tag on your webpage perfectly and concisely represents the page’s content. If it doesn’t, then people might not visit your webpage since they don’t know what’ll be on it. Title tags are often the first thing a person reads when searching for their desired content, so it’s important to inform them of your page’s contents as clearly as possible so not to lose their interest/patience. If the title tag is too long, they may not bother reading it. If it’s too short, they may not click since it only gave a vague description. Try to use the data you collected from the methods I mentioned above to find key words/phrases people are specifically searching for, then include those in your title tag.
There’s not a whole lot to say here other than to be sure that your webpage is shareable. This means having share buttons on your webpage, making sure your title tag is the best it can be, and not having any “walls” preventing new visitors from viewing the content (such as login information). By having a shareable webpage, your content has the chance of being spread through social media, effectively increasing its reach to new people who may be interested in reading it. The more it gets spread, the more people will visit the website, increasing traffic and ranking.
That’s the end of my brief summary on what exactly onsite SEO is and how to practice it. Below is the video from Ahrefs which I mentioned earlier, that will go into further detail on how to increase organic traffic through onsite SEO.
Also, here are a few other articles related to this topic that are also worth a read if you wish to further your understanding of SEO.
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