Welcome to Hotelling Marketing!
Hello, and welcome to Hotelling Marketing! My name is Joshua Hotelling, and I’m a Digital Marketing Major at the University of Michigan – Dearborn. I have created this website to give some valuable insight into the exciting world that is marketing. Click the button below to learn more about me!
Latest from the Blog
“Display Advertising is a type of advertising that gives off a message using different types of media techniques.” (Jack Hook, jackhookdm.com). What makes display advertising so important is that it’s, as Jack Hook put it, a means to send messages. More specifically, messages that will specifically be delivered to your target audience through Google’s algorithm.Continue reading “What Are Display Advertising – Google Ads?”
“A search engine’s most important job is to show people the results they’re looking for, and this extends to the ads.” (Digital Garage, YouTube) Learning how to properly use paid search Google ads is a vital skill that every aspiring marketer must have. Millions of people around the world are searching through Google to findContinue reading “What Are Paid Search Google Ads?”
Carrying out and utilizing proper keyword research can really boost a website’s presence on multiple search engines. The key (pun intended) is to create a keyword planner that will help you determine which keywords will be the most effective for your search campaign. Now you may be wondering, what exactly is a keyword planner? AContinue reading “How to Effectively Use Keyword Research”
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